Boom! Taking indoor cycling in London to the next level

Opening September 2011 in the heart of Shoreditch, BOOM! Cycle is a 2,500 square foot purpose-built indoor cycling gym that will offer Londoners one of the most professionally instructed, convenient and efficient workouts in the city.

The first in what will be a chain of indoor cycling gyms in and around London and the UK, BOOM! Cycle will do indoor cycling, all day, every day.

Each week, an array of classes, individually styled by BOOM!’s team of highly trained instructors and scheduled at times to suit everyone, will guarantee an awesome cardiovascular workout, burning maximum calories (500-700 in 45 minutes) in minimum time. Challenging, effective and fun, these cardio sessions will also tone the lower body, blitz fat, strengthen the heart and lungs and decrease stress.

With its exposed brickwork, industrial feel and street art flourishes, BOOM! Cycle will take its inspiration from the surrounding neighbourhood. Fully air-conditioned, the studio itself will house 39 top-of-the-range Schwinn AC Sport bikes, each equipped with MPower Sport bike consoles. The latter will display RPM, Stage Time, Total Time, Telemetry Heart Rate and Calories Used.

The space will also feature male and female changing rooms and showers and a comfortable lounge area where customers can buy drinks and snacks along with clothing, indoor cycling shoes and other merchandise.

The indoor cycling bike first rode its way into gyms in 1987. Since then these classes have been embraced by fitness enthusiasts the world over, thanks to the fun and effective workout they offer and the atmosphere of group camaraderie and focus they create.

Yet despite the huge popularity of indoor cycling classes, there are currently only two other gyms in London THAT SPECIALIZE IN INDOOR CYCLING. The concept however is already a proven one on the other side of the Atlantic where Soul Cycle, a New-York based chain of bespoke indoor cycling gyms, was recently named by American Vogue as one of the nation´s “most wanted”.

Unlike Soul Cycle however, where a class fee will set you back $32, clients will get a lot more burn for their buck at BOOM! Cycle.

BOOM! Cycle will offer clients the cost-saving – and flexibility – of pay-per-class rather than a fixed monthly membership. The average cost of a class at BOOM! Cycle will be only £12.50, with great discounts given for both block and group bookings. Lower than class fees at similar specialised fitness centres, this price point will make BOOM! Cycle easily affordable as a supplement to or as a replacement for gym membership elsewhere.

Giving its clients the most professional and comfortable indoor cycling experience, BOOM! Cycle will advocate the use of spd clip cycle-shoes. These will be available to hire at a cost of £1 per session.

New to the craze? It doesn’t take any special skills or ability to enjoy a class at BOOM! Cycle, just a desire to try something different. But to break the ice, the gym offers two classes per week for “first timers”.

BOOM! Cycle will also offer a “30-minute Express” lunchtime class on weekdays to accommodate the most time-pressed patrons. This class will be designed to burn the optimum amount of calories in a short space of time.

BOOM! Cycle is the creation of model and indoor cycling aficionado Hilary Gilbert who took her first class back in 2002 when she started modelling. She continued to use indoor cycling as a way to stay in shape for her career, taking classes in Miami, New York, Los Angeles and throughout London. Hilary has thus seen a wide range of styles and standards – experience which has proved invaluable when developing BOOM! Cycle Hilary’s co-director is Robert Rowland, formerly of leading bar consultancy, Sweet & Chilli.

Says Hilary: “BOOM! Cycle was born out of a desire to create an indoor cycling gym that offered the skill, level of knowledge, fun and convenience of times that was evident in some specialised classes in the States but lacking here. We will hire leading instructors from the UK and abroad and use some of the best specialist indoor cycling equipment. Most important of all, we will be the antithesis of faceless, soulless corporate gyms. Our clients will leave BOOM! exhausted, but they’ll do so with a smile on their face!”

So there you have it. Not only will BOOM! Cycle be the most innovative of indoor cycling-only gyms in London, it will also offer the capital its quickest, most effective and convenient way to burn those calories!

About Convers Sports Initiatives
CSI is a rapidly growing sports, new media and entertainment company including a portfolio of independent but complementary businesses. These comprise ownership of Sports Teams (Portsmouth FC), Sports Formats (PowerPlay Golf) and Sports Rights representation (North One Sport – the global promoter of WRC and Isle of Man TT). In addition CSI has acquired companies in the new media sector which produce Apps, websites and manage social media activity for sports clients (DBG Convers), enable sports video content to be uploaded online (Sportpost) and publish weekly online content of F1, WRC and MotoGP (GP Week). In the B2B sector CSI owns a leading sports Conference company (Executive Sport) which runs the acclaimed “Leaders In” events.