LAUNCH OF BOOM! Cycle – London’s leading Indoor Cycling group

Convers Sports Initiatives (CSI) and Nectar Capital are delighted to announce an investment in Boom!, London’s newest and most advanced indoor cycling gyms.

The Boom! founders are American model and entrepreneur Hilary Gilbert, and British business partner Robert Rowland.

Boom! will launch its first location on Scrutton Street between Shoreditch and the City in late September, and further plans for expansion in London include locations in the West End, Chelsea, and Notting Hill. With the support of CSI and Nectar, Boom! is positioned to grow throughout the UK and Europe.

Boom! Cycle’s first location is 2,500 square foot purpose-built indoor cycling gym that will offer Londoners one of the most professionally instructed, convenient workouts in the city.

Hilary Gilbert, Managing Director of Boom! said: “We are thrilled to open our first location and start providing London with the very best indoor cycling class environment and instructors. We’ve taken the best aspects of indoor cycling gyms from around the world and combined them with the massive urban-cycling movement here in London and a little Shoreditch style to create a indoor cycling class experience that will be unrivalled.

We’ve been screening and recruiting the best indoor cycling instructors in London to join the Boom! movement, and we will also be hosting some of the most renowned guest indoor cycling instructors from around the world.

Our “drop-in” and internet-based model means there are no wasteful membership fees to pay at Boom!, its all about the indoor cycling experience. We can’t wait to revolutionize indoor cycling in London and the UK.

Roman Dubov, President of CSI said:

“We at CSI are immensely proud to add our name and to be investing in such an exciting project as BOOM!, and to be in at the ground level of what is a ground breaking venture in London, and hope that the “wheels” keep on spinning to great success.
This opportunity becomes even more exceptional as we are seizing it with someone as experienced and professional as Nectar Capital.’’

Scott Rudmann, Managing Partner of Nectar Capital said:

“Nectar is delighted to co-invest alongside CSI in the Boom! roll out. The founders are dynamic and talented entrepreneurs and the Boom! concept is compelling not to mention sweat-inducing, with a very bright future. CSI has built an enviable portfolio of sports assets and investments that touches over 1 billion people through broadcast and events, and we are delighted that Boom! can benefit from its participation in CSI’s growing sports keiretsu.”

For more information or visuals, please contact:

www.boommybody.com

Matthew Barrett, Hill & Knowlton Sports PR
020 7413 3714 / matthew.barrett@hillandknowlton.com

About Convers Sports Initiatives

CSI is a rapidly growing sports, new media and entertainment company including a portfolio of independent but complementary businesses. These comprise ownership of Sports Teams (Portsmouth FC), Sports Formats (PowerPlay Golf) and Sports Rights representation (North One Sport – the global promoter of WRC and Isle of Man TT). In addition CSI has acquired companies in the new media sector which produce Apps, websites and manage social media activity for sports clients (DBG Convers), enable sports video content to be uploaded online (Sportpost) and publish weekly online content of F1, WRC and MotoGP (GP Week). In the B2B sector CSI owns a leading sports Conference company (Executive Sport) which runs the acclaimed “Leaders In” events.

About Nectar Capital

Nectar Capital is a private equity and hedge fund manager based in London, founded in 2002 by Scott Rudmann. Its private equity funds focus on growth capital stage deals in media and leisure, while its hedge fund Nectar Value delivers strong returns with lower volatility targets for its ultra-high-net-worth and instutional clients.

Nectar Capital acted as financial advisor to Boom!, in addition to co-investing with Convers Sports Initiatives and other private investors in the transaction.