Watch the London Basketball Invitational – Live!
18th August, 2011 – GB Sport TV has announced its first showcase production one month ahead of next month’s commercial launch in September.
Six games from the London Basketball Invitational (part of The London Prepares Series) will be filmed live from The Olympic Park on Saturday 20th and Sunday 21st with Team GB Hosting China, Australia, France, Serbia, Croatia and France in a 15 match round robin competition.
Team GB will include NBA legend, Luol Deng in their starting line up and all six weekend matches will be streamed live on GB Sport Partner website telegraph.co.uk including Team GB vs. China (1800, Saturday 20th August) and GB vs. Australia (1800, Sunday 21st August).
“Basketball is always a great sport to watch on TV, and on this occasion will have the added appeal of featuring such an important event. We have some of Basketball’s top players competing in London this week and we’re delighted to be able to showcase this high profile competition both to a UK and worldwide audience” commented James Tombs, Head of Commercial & Business Operations, British Basketball.
Ben Clissitt, Head of Sport of Telegraph Media Group, added: “The Telegraph is committed to following the Road to London story and the London Prepares Series is an important part of that journey. We will be reporting regularly from The Olympic Park this week and we’re excited to be showcasing the 6 penultimate games live on telegraph.co.uk”
Michelle Dite, Managing Partner of Fast Track – the commercial, communications and events partner of British Basketball said: “We’ve worked hard with the GB Sport team to maximise exposure around the London Basketball Invitational and are delighted to have been able to deliver a whole weekend of coverage through this exciting new channel. Millions of fans around the world will now be able to see the extraordinary new Basketball Arena in the Olympic Park for the first time and enjoy watching Team GB taking on the very best in the world. The tournament will be an exciting taster of what is to come in the Games themselves and enable basketball fans to assess the form of some key, promising contenders, less than a year out from the main event.” For more information or visuals, please contact:
Dan Fletcher, General Manager GBsport TV
07743 871343 / dan.fletcher@GBsport.tv
GB Sport TV is Britain’s newest Sports Channel. It will launch in September 2011 as a free-to-air platform – dedicated to championing British Sport in the lead up to and beyond London 2012. GB Consortium Partners include Telegraph Media Group (media partner), Convers Sports Initiative, (investment partner), Kameleon Worldwide (marketing partner) and Input Media (production partner)