WRC: Let the Countdown Begin
The countdown to Rallye Monte-Carlo, round one of the 2012 World Rally Championship, has begun after Albert II, Sovereign Prince of Monaco, formerly opened the WRC’s stand at Sportel in the Principality on Monday.
Sportel, one of the most significant global annual sports media rights fairs, is taking place in Monaco from 10-13 October. WRC promoter North One Sport is in attendance to showcase the digital and television programming it is planning for next year and to update delegates on developments in the world championship.
“Prince Albert is the patron of Sportel and used his visit to conduct the ribbon-cutting ceremony at our stand as we continue our preparations for next year’s WRC and the welcome return of Rallye Monte-Carlo,” said North One Sport CEO Simon Long. “There is widespread anticipation and enthusiasm about the return of the event to the WRC as it’s the most iconic rally on the calendar. The countdown has begun.”
North One Sport also hosted a reception for media guests and members of the Automobile Club de Monaco in anticipation of next year’s rally, which is scheduled to run from 17-22 January 2012.